Hello, ladies and gentlemen!

We’re so happy to see you here! Normally, we’re an agency that means business and comes up with some really serious stuff. That is, products, services, employee experiences, and—believe it or not—even business strategies. Because we’re a team of consultants with a serious attitude. We used to have a regular website. About us. With articles. Services. Values. Team. All very official. But we’re living in special times. So it feels odd to pretend that nothing has changed. That’s why we decided that this page should be special too (for now). Let it be our message to the world. Today, during this special time. Hopefully, with a rebus puzzle that you’ll manage to solve. And hopefully, it’ll be much more fun than usual. You know why.

And that’s that. Have we stopped what we were doing and started saving the world? To be perfectly honest, no. Well, maybe a little, but just for our own sake. Maybe for the sake of our loved ones. But generally speaking, we’re just doing our job.

You might be wondering whether or not anything has changed. Oh, it sure has! We’re staying at home to help save lives. A few projects have fallen through, a few others are on hold. But enough with the complaints—time for some praise. We can’t explain how it happened. It must be due to our reputation, talent, and—obviously—our humility. And also because we worked in a variety of formats. But first and foremost, it’s due to the kind support of our Customers, who we’ve hopefully spent many years creating value for. A big thank you and much respect to all of them! Because now is the time when they’ve decided to reach new heights and outstrip their rivals. With our modest help.

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Team

We combine different professional backgrounds and talents to create new and powerful ideas for our clients

Andriy Milinevskiy

Founder, SDN Accredited Trainer

Andriy worked as the Chief Digital Transformation Officer at Kyivstar, where he implemented service design. That’s when he fell in love with the field and founded CX Design in 2016. His experience working with transformations as a CEO, COO, and B2B Director allows Andriy to find leverages across a variety of industries and at all organizational levels. He also loves teaching service design to others and somehow manages to formulate effective insights from clients’ tasks with three teams at once. Andriy is an SDN Accredited Trainer.

Valentin Prokopchenko

Service Designer Consultant

Valentin has a background in product implementation and managing marketing functions in telecom companies. That’s where, in search of more effective approaches, he encountered service design for the very first time and has been involved in it ever since. He has an amazing ability to understand customers and their business contexts, conduct thorough analysis and research, examine problems from new perspectives, and generate good ideas.

Alyona Moroz

Service Designer Consultant

Alyona is a designer with a track record as a company director and years of experience working for an advertising agency. She was part of the launch of the new business in Ukraine—that’s how she got involved in service design, and she’s never regretted it since! Alyona’s secret is that she’s a professional chess player. That’s how she can use her analytical skills and structural approach to help customers eliminate blind spots and bring them to an elegant endgame in every project.

Oksana Voloshina

Service Designer Consultant

Oksana managed sales teams in telecom and e-commerce for over 15 years. Over the years, she has learned that the more you take care of your team and its training, the better and longer-lasting results a business can achieve. Once Oksana mastered service design, she started creating exceptional and innovative solutions for the team and our customers alike.

Our Services

Product or service update or relaunch

Product or service update or relaunch

Time to completion: from a 1-week sprint to 1 month. We build the customer journey, conduct customer clustering, help choose a target cluster, and tailor the product to that cluster—among other things. This sometimes involves rethinking the product. Available for regular and digital products alike. $4,900–$6,900.
Creating onboarding for digital products

Creating onboarding for digital products

This includes creating a map of barriers for onboarding in physical and digital channels, as well as providing assistance in finding solutions for growing an active customer base, using the mobile app, Personal Account, and the chatbot. Structuring the project based on the best practices and experience in Ukraine. Time to completion: the same, from a 1-week sprint to 1 month. $4,900–$6,900.
Improving the sales process, cross-selling and up-selling, and onboarding into a product or service for our customers

Improving the sales process, cross-selling and up-selling, and onboarding into a product or service for our customers

Physical and digital channels. Includes the detection of interruptions in the customer journey and the sales process, the construction of an updated process, a map of members' competencies and behaviors, and training materials. For digital and CRM: configuring the process of testing copy and images ahead of the campaign launch. $4,900–$6,900.
Restructuring the processes of recruitment, onboarding, retention, and establishing interaction between teams

Restructuring the processes of recruitment, onboarding, retention, and establishing interaction between teams

We believe that a company's employees and management are also customers of the company, and deal with its processes, rituals, and values. We help to apply marketing competencies to the study of important elements in the employee journey and clustering and to create appropriate solutions. For better retention from call centers to IT developers, faster onboarding of management, or resetting the interaction process within Scrum teams and the entire company. $4,900–$6,900.    
Teaching service design and design thinking

Teaching service design and design thinking

Open, corporate, and for startup incubators Practicing all the key approaches and design instruments in real-life case studies of the Client and teams. This increases the chances of mastering them and helps to solve important tasks. $4,900.    
Conducting extended discovery

Conducting extended discovery

The end user's customer journey beyond the digital journey, full Personas and their prioritization, eliminating barriers in the offline world to enable an application's or platform's success, related research and moderation of the project team and Client meetings.
Customer Development

Customer Development

Testing project ideas at any stage of the startup, conducting preliminary or qualifying research to create an exhaustive profile of the target customer, creating an exhaustive value proposition, early testing of prototypes of the value and price, prioritizing the product's features, defining and testing the MVP, defining the key tasks of the business model. $4,900–$6,900.  
Building and updating the business strategy

Building and updating the business strategy

Full-cycle strategic planning: from market research, determining target segments, analyzing the value proposition and business model to creating a business vision and a plan for strategic and transformation projects. Analytical and project work, facilitating strategic sessions with the team.  
Customer-focused business transformation

Customer-focused business transformation

On a project basis or as a package: introduction of customer experience management, NPS research, creating or updating the competencies or model of working with products, launching work with customer data—data science and big data, B2B sales transformation using the Miller Heiman Group (now part of Korn Ferry)  
Restructuring of the process of recruitment, onboarding, maintenance and interaction of teams

Restructuring of the process of recruitment, onboarding, maintenance and interaction of teams

We share the view that employees and managers are the same customers of the company, its processes, rituals and application of values. We help apply marketing competencies to explore important elements of employees' path or clustering, and create solutions for them. To better hold - from call centers to IT developers, to quickly board managers or restart the process of interaction between teams and the entire organization. $ 4900 - $ 6900.

OUR CUSTOMERS

Our clients include major Ukrainian and international companies. They know full well that investing in the best customer experience guarantees future ROI.

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SDN Accredited

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