For marketing and product leaders, heads of B2C and B2B businesses
Product or service update or relaunch
Time to completion: from a 1-week sprint to 1 month. We build the customer journey, conduct customer clustering, help choose a target cluster, and tailor the product to that cluster—among other things. This sometimes involves rethinking the product. Available for regular and digital products alike. $4,900–$6,900.
Creating onboarding for digital products
This includes creating a map of barriers for onboarding in physical and digital channels, as well as providing assistance in finding solutions for growing an active customer base, using the mobile app, Personal Account, and the chatbot. Structuring the project based on the best practices and experience in Ukraine. Time to completion: the same, from a 1-week sprint to 1 month. $4,900–$6,900.
For B2C sales, retail networks, telesales and CRM leaders
Improving the sales process, cross-selling and up-selling, and onboarding into a product or service for our customers
Physical and digital channels. Includes the detection of interruptions in the customer journey and the sales process, the construction of an updated process, a map of members' competencies and behaviors, and training materials. For digital and CRM: configuring the process of testing copy and images ahead of the campaign launch. $4,900–$6,900.
Restructuring of the process of recruitment, onboarding, maintenance and interaction of teams
We share the view that employees and managers are the same customers of the company, its processes, rituals and application of values. We help apply marketing competencies to explore important elements of employees' path or clustering, and create solutions for them. To better hold - from call centers to IT developers, to quickly board managers or restart the process of interaction between teams and the entire organization. $ 4900 - $ 6900.
Teaching service design and design thinking
Open, corporate, and for startup incubators Practicing all the key approaches and design instruments in real-life case studies of the Client and teams. This increases the chances of mastering them and helps to solve important tasks. $4,900.
For IT companies – Heads of BA, UX, Sales, Pre-Sales
Conducting extended discovery
The end user's customer journey beyond the digital journey, full Personas and their prioritization, eliminating barriers in the offline world to enable an application's or platform's success, related research and moderation of the project team and Client meetings.
Testing project ideas at any stage of the startup, conducting preliminary or qualifying research to create an exhaustive profile of the target customer, creating an exhaustive value proposition, early testing of prototypes of the value and price, prioritizing the product's features, defining and testing the MVP, defining the key tasks of the business model. $4,900–$6,900.
For CEO and
Customer-focused business transformation
On a project basis or as a package: introduction of customer experience management, NPS research, creating or updating the competencies or model of working with products, launching work with customer data—data science and big data, B2B sales transformation using the Miller Heiman Group (now part of Korn Ferry)
Building and updating the business strategy
Full-cycle strategic planning: from market research, determining target segments, analyzing the value proposition and business model to creating a business vision and a plan for strategic and transformation projects. Analytical and project work, facilitating strategic sessions with the team.